Panels & Seminars 2021
There are more reasons than ever for you as a club owner to not only attend the 20/21 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s May 23-26 show at the InterContinental Hotel in downtown Miami. EXPO 20/21 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.
“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me."
— Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
EXPO 2021 Panels and Speakers!
RECRUIT • REGROUP • REBOUND
EXPO 2021 helps you prepare for the industry’s comeback!
Whether you are only operating in a limited capacity, or are still waiting to open your club, here’s the good news: Vaccines are being distributed across the nation, and it’s only a matter of time before you’re fully open again.
The question is, will you and your club be ready when that day comes?
Our updated EXPO 2021 slate of seminars is designed to help you do just that: Recruit, Regroup and Rebound! Our seminar speakers will help club operators with staff and entertainer recruitment; using social media to let customers know you are open and enticing them back with special promotions; maximizing guest profits once the butts are back in the seats — and more! — as the industry prepares for its comeback!
Monday: May 24
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 RECRUIT!How to find new staff and entertainers in a post-COVID world Monday, May 24 Noon - 1pm Concerned that you’ll need new staff and entertainers once your club reopens at full capacity? Our industry experts will outline sources and strategies that will help you recruit staff and entertainers to get you back at full strength — fast! |
 REGROUP! How to use social media to get butts back in seats Monday, May 24 1 pm - 2 pm When you want to tell guests and entertainers that your club is open again, or announce a new club promotion or special event, there’s one place everyone turns — to social media, of course! Our experts — Jenna Gross of Moving Targets and Adella of Forward Approach Marketing — will provide key tips and advice on managing and getting the most out of your Facebook and Instagram accounts |
Tuesday: May 25
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 REBOUND! Strategies to “upsell” to your guests and maximize per-guest profits Tuesday, May 25 10:30 am - 11:30 am When you’ve been closed for months, becoming profitable as quickly as possible is certainly a priority. Whether it’s liquor bottle sales or other forms of “upselling,” food specials, or in-club promotions, our experts will help you maximize per-guest revenue. |
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“Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night! It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.” His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. And now, Las Vegas, for the Gentlemen’s Club EXPO.“After consulting with David, I was thoroughly impressed with the research that he had already done in regard to our industry,” says ED Publications’ Associate Publisher Dave Manack. “David promises a Keynote Address specifically tailored for EXPO attendees, including specific advice that club operators can use to help their clubs understand how they can remain competitive — and profitable — in the ‘new normal’ and in the years to come.” For more information on David Avrin, please visit youtube.com/user/visibilitycoach |
Wednesday: May 26
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Four industry attorneys — Luke Lirot, Jeffrey Kimmel, Matt Hoffer and Michael Murray — will discuss four prominent legal issues you can address NOW, so that you’re properly prepared to get back to work when your club opens again! |
