Panels & Seminars 2021
There are more reasons than ever for you as a club owner to not only attend the 20/21 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s May 23-26 show at the InterContinental Hotel in downtown Miami. EXPO 20/21 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.
“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me."
— Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
EXPO 2021 Panels and Speakers!
Return of the
ED University Seminars
After an overwhelmingly positive response last year, EXPO 20/21 is once again offering the ED University Training Certification Seminars for you and your staff! All seminar attendees will receive a certificate of completion for these specialized training sessions. Training seminar topics were voted on by previous EXPO attendees via an online/email poll to ensure that these are the topics that matter most to you and your staff!
The Annual Gentlemen’s Club EXPO is the only national convention, tradeshow and awards show for the multi-billion-dollar adult nightclub industry. For more information on this year’s EXPO, including a complete agenda with details on exclusive parties and special events, as well as early registration discounts, please visit theEDexpo.com or call (727) 726-3592.
Monday: May 24
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 Stopping Bar Theft Training Certification Seminar Monday, May 24 Noon - 1pm Here are some eye-opening statistics: The National Restaurant Association says 75% of employees steal from the workplace at least once, and half will steal repeatedly. Internal employee theft is also responsible for 75% of inventory shortages. Employee theft, especially as it relates to your club’s bar area, is a major area of concern for club owners nationwide. But how can you stop something that’s as prevalent as bar theft? At EXPO 20/21, our bar theft experts will demonstrate proven methods for stopping theft before it starts, how to detect ongoing theft, and what to do if and when it does happen. This certification training seminar is designed to help save you thousands of dollars right now! What you and your team will learn: Proven methods to detect and prevent bar theft. |
 Facebook & Instagram Marketing Training Certification Seminar Monday, May 24 1 pm - 2 pm For many gentlemen’s clubs, social media has replaced their need for a website. Two social media avenues — Facebook and Instagram — have become crucial marketing platforms. But how do you know you’re getting the most out of both? And what specific strategies should you be implementing right now in order to effectively promote your club and actually bring in more customers? Our social media experts — Jenna Gross of Moving Targets and Adella from Forward Approach Marketing — will offer specific training tips for your club’s social media marketing, with a concentration on Facebook and Instagram. It’s time to put social media marketing to work for your club, and our experts will tell you how! What you and your team will learn: How to use Facebook and Instagram to promote your club and bring in more customers.
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Tuesday: May 25
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 Conflict De-escalation Training Certification Seminar Tuesday, May 25 10:30 am - 11:30 am Verbal de-escalation is not an intervention that starts from a dead stop when an incident begins to erupt. Strategic Club Consultants’ Charles Wilson (former Detroit Police Command Officer with 20 years of law enforcement experience and six-years in the hospitality, sports and gaming world) and Gary Sikorski (25-plus years with the Westland, Michigan Police Department, where he was primary firearms and defensive tactics instructor, and retired as Deputy Police Chief) will conduct the EXPO’s Conflict De-escalation Training Certification Seminar. This seminar will train club management and security team leaders on how to pick-up on those verbal and nonverbal cues necessary to effectively communicate with guests. They will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation. The goal is to instill the proper mindset in your security staff to always be proactive, prepared and properly oriented. |
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One of the most in-demand customer experience and marketing keynote speakers and consultants on the planet today, David Avrin delivers profound wisdom to clients and audiences around the world. With a surprisingly relatable, conversational and very entertaining style, David delivers profoundly insightful and hard-hitting content to business audiences across a broad range of industries and categories. At EXPO 2020, David Avrin will be bringing this renowned expertise to his Keynote Address, which will touch on the convention’s theme of “Navigating the New Normal.” “Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night! It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.” David Avrin is the author of the celebrated marketing books: “It’s Not Who You Know It’s Who Knows You!” and “Visibility Marketing!,” his latest Customer Experience book: “Why Customers Leave (and How to Win Them Back)” was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. And now, Las Vegas, for the Gentlemen’s Club EXPO. “After consulting with David, I was thoroughly impressed with the research that he had already done in regard to our industry,” says ED Publications’ Associate Publisher Dave Manack. “David promises a Keynote Address specifically tailored for EXPO attendees, including specific advice that club operators can use to help their clubs understand how they can remain competitive — and profitable — in the ‘new normal’ and in the years to come.” For more information on David Avrin, please visit youtube.com/user/visibilitycoach |
Wednesday: May 26
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In the past few years alone, dozens of clubs have been sued for using unauthorized photos of “models” and professional sports logos in print and online advertising, and in almost every instance the models have won these cases to the tune of hundreds of thousands of dollars. And still, despite these lawsuits, clubs are still using photos of girls they find on the internet or even using stock photo websites in their advertising. |
