2018 EXPO | August 19-22

Panels & Seminars 2018

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There are more reasons than ever for you as a club owner to not only attend the 2018 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s August 19-22 show at the Hard Rock Hotel & Casino in Las Vegas.  EXPO 2018 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders. Check back as we announce specific panel topics and speakers in the coming months. Below is a look at the panels and seminars from the 2017 EXPO.


“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me." 
Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
 

EXPO 2018 Panels and Speakers:

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Think Jimmy Fallon. Think Conan.

A couch, a table, a coffee mug, a conversation — and maybe a few laughs!

At EXPO 2018, we’re introducing an entirely different kind of seminar presentation, one that will resemble a talk-show and will replace the “talking-heads” format typically seen at EXPO panels. We’ll introduce three speakers, one at a time, and our “host” will pepper them with specific questions about their particular area of expertise as it relates to the topics of this year’s seminars. The format will be entertaining, but even more importantly, you’ll leave the EXPO 2018 seminars with practical advice and tips you can use to choose, plan and execute parties and other special events in your club.

Monday: August 20


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Monday, Aug. 20

Fresh, out-of-the-box parties that attract a newer generation of customers
Sure, everyone has a St. Patty’s day event where people wear green and a Christmas party where some customer will inevitably show up dressed as Cousin Eddie from “Christmas Vacation.” But that’s old news. What kind of parties and special events are the successful clubs throwing in 2018? (Click here for more info)


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Monday, Aug. 20

Rise above the social media and marketing static to make sure your customers know about your special event.
Millennials and centennials are the toughest customer to reach with a notoriously short attention span. Now just imagine you have this phenomenal event planned for your club. You’ve got the theme, matching outfits, decorations and even your staff is pumped up. But how do you alert the world, namely the clamshell that is 20-somethings, about your event? (Click here for more info)


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Monday, Aug. 20

 

Step-by-step operational instructions for your staff to ensure that the big party you’ve planned is a success!  
So you’ve chosen the theme and employed a full-scale promotional campaign. But now that the lights are about to shine, there’s one question you must ask yourself: Are you and your staff ready for a packed club? Rest assured, successful parties aren’t a byproduct of crossed fingers. There are several elements that go into planning and executing a large-scale adult nightclub event. What the customers see is naturally vital, but not the only ingredient in a successful equation. It can mean being properly staffed, or having enough stock for anything. (Click here for more info)

Tuesday: August 21


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Tuesday, Aug. 21

How to: identify and prevent a possible club shooting
Nightclub Security Consultants’ Robert Smith will be joined by several security experts for a unique seminar featuring role playing and actual case scenarios, so attendees can see exactly how a situation can escalate and what clubs can do to prevent such an incident. (Click here for more info)

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Tuesday, Aug. 21

World-renown speaker Bob Brown to deliver EXPO 2018 Keynote Address:
Turn your staff into sales superstars!

His passion, humor and high-quality content presentations have inspired owners, executives, managers and front-line employees in over 20 countries over a 20-year span. He’s sold hundreds of thousands of copies of his books “The Little Brown Book of Restaurant Success” and “The Big Brown Book of Managers’ Success,” while speaking at a countless number of national conventions and private business conferences. We’re thrilled to announce that at EXPO 2018, Number One-rated speaker Bob Brown will be delivering a special Keynote Address titled “Turn Your Staff Into Sales Superstars.” (Click here for more info)



Wednesday: August 22


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Wednesday, Aug. 22

Establishing a plan for your financial future
Lee Resnick, partner in nationally recognized Resnick Associates, will be presenting a “must-attend” seminar for privately held business owners at EXPO (Wednesday August 22, at 11:00), helping them assure they are in the best situation with their succession and estate planning. We caught up with Lee prior to the Expo and asked seven questions about common misconceptions that many privately held business owners have as well as some of what he’ll be discussing during his seminar. If you own your business, you can't afford to miss this! (Click here for more info)


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Wednesday, Aug. 22

Is it time to reevaluate your club’s music format?
There’s a science to creating the perfect party atmosphere. And whether that party is in your club or even in your home, music always has, and always will, play a vital role in the vibe you’re trying to create. For decades, “traditional” clubs have had to play a vast variety of music to cater to 50-something guests, 20-something entertainers, and everyone in between. Meanwhile, their urban-club counterparts are able to employ a music format that appeals equally to entertainers and customers. Is it time for traditional clubs to consider changing their musical format or, at least, adapting it for a special event? Our experts will debate the topic and explain the impact it could have on creating the ultimate party atmosphere.

 

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Wednesday, August 22

Harvey Weinstein, sexual harassment, the #metoo movement and your club     
It started with Harvey Weinsten in October 2017 and hasn’t stopped since: The “#MeToo” movement is only growing in its intensity with no sign of slowing down. And though the adult nightclub industry boasts a “sexually charged” atmosphere, that doesn’t mean that “sexual harassment” does not, or cannot, exist. The EXPO 2018 Legal Panel will tackle this very complex and very current topic, and will feature attorneys and club operators who have a wealth of experience in this area (please click here for more details).

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What happens in Vegas, stays in Vegas!

 Check out Las Vegas Convention & Visitors Bureau about fun and unique things to do and see in the City that never sleeps: http://www.lasvegas.com/

REGISTER FOR EXPO 2018
THE 2018 GENTLEMEN'S EXPO IS AUGUST 19-22
AT THE HARD ROCK CASINO & RESORT IN LAS VEGAS NEVADA
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