EXPO 2022 | Aug 14-17 | Bally's Las Vegas

Motivate Them!

EXPO 2014 Management Training Seminar

2014 EXPO 01820In a society transfixed with individual accomplishments, motivating an entire staff to put forth 100% effort so that everyone wins seems to be a lost cause. However, during our EXPO 2014 “Motivate Them!” Management Training Seminar, two seasoned club executives—Jim St. John, Spearmint Rhino’s VP of Acquistions and Jeff Levy of StripClubRescue.com—shared some of the motivational secrets that have made both them and their employees so successful.


It all begins with you.
“Make your manager be part of what you do, part of your decisions,” says. St. John. “That’s what motivates them. You can motivate them with money, sure. But first you have to motivate them with you.”

Forget the “pigeon” approach.
“Most of you guys operate with a ‘pigeon’ mentality,” St. John explains. “You fly into town, shit on your staff, then fly out. You can’t do that. You gotta come in, talk to them, and be part of what they do. When you do that, you will be successful.”

2014 EXPO 01494Motivation before money.
“When you want to motivate people, should you put things in place to motivate them?” asks St. John. “Sure you do. But you don’t give anyone a bonus until you make money. You motivate them to work for you.”

Start with a goal.
“If you don’t have a goal, you aren’t going anywhere,” St. John says. “You have to have a goal. You have to have a mission in life. If you don’t have a goal, you can’t motivate anybody.”

 Focus on operational superiority.
“What makes my company implement excellence?” Levy asks. “Operational superiority that uses motivation as a tool that produces high profits. We hunger for growth and continuous education that vastly improves our industry and our lives.”

Always remember two things:
“The first thing to remember is simple,” Levy continues. “Love what you do. I love what I do, and I try to instill everybody with that love and passion. The second thing is to be well respected by your peers. Get their respect by letting them know that you’re a person of integrity and character, that you have that strong moral fiber. And not just sometimes, all the time.”

2014 EXPO 01607Hire right.
“Having the right people in your organization is extremely important,” says Levy. “You gotta hire well. I copy other people. I go out and find, for example, the most successful retail store. One of the best is Apple. You go into an Apple store, and they have great products and they keep changing up products which makes it an exciting place to go. But their sales people… they love what they do. They can’t wait to help you. They’re passionate. They’re energetic. And that’s why they’re so successful. The people who come in and say, ‘I’m glad to be here and I want to help you’… those are the people you can motivate.”

Keep it simple with Q+Q+M-C.
“One thing I always keep in mind is this simple equation: Q+Q+M=C,” reveals Levy. “It stands for ‘quality of service + quantity of service + motivation = compensation.’”

Sometimes, it is about the money—so pay them what they’re worth.
“The most important person is your GM,” Levy states. “Do not go short on them with their salaries. Pay them what they’re worth. If you pay them what they’re worth, they’re going to give you better results. They will give you 1,000% if you pay them right.”


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