Attendee Info 2017

EXPO 2017 attendees can count on three days of must-attend workshops and panel sessions geared toward club owners, general managers, and other key club personnel; two days of a 120-booth Tradeshow with vendors showcasing their latest products and services; two evening parties that are equal parts networking and enjoyable fun; and the Annual ED Awards Show honoring the industry’s top adult nightclubs and entertainers.

“We look forward to the EXPO every year to see our friends, to continue building strong relationships and to meet new club owners. The EXPO is like no other! Lots of entertainment, an incredible amount of sharing great knowledge and tools for club owners, encouraging and celebrating accomplishments with Awards Show night. For club owners this show is a must!”
—Marsha Long, Alpha Patterned Carpets

The 5 things you need to know about EXPO — Now! As the 25th Anniversary EXPO quickly approaches — and as we near end of the early registration discount (May 30), we take a look at the 5 things you NEED to know about the EXPO now!
#5 thing you need to know about EXPO: The $299 early registration rate expires at the end of this month! It's the 25th Anniversary EXPO at the Hard Rock Hotel & Casino in Las Vegas — who would want to miss THAT?! If you know that you're going, why not take advantage of the early registration rate and save? The $299 registration rate is set to expire on May 30th, so register now and save! Even better, if you register more than three people you'll get a 10% discount on your entire badge order! And while you're at it, save on your ED's Awards Show tickets, too! The 20th Annual ED's Awards Show will be held at The Joint Theater inside the Hard Rock on Tuesday, August 29th. Tickets are just $69 before May 30th; after that, the price jumps up to $89. To register for the EXPO today and save, tap here!
#4 thing you need to know about EXPO: EXPO marks the release of the 25-Year Celebration Yearbook! We are very proud to be celebrating the 25-Year Anniversary of the Annual Gentlemen’s Club EXPO this year, which reflects a quarter century of the growth and success of the adult nightclub industry. To memorialize this accomplishment—both the 25th Anniversary of EXPO and a quarter century of the adult nightclub industry—we will be publishing a special 25-Year Celebration YEARBOOK. This perfect-bound, collector’s item retrospective of both the EXPO and the industry and the clubs that have been a part of it will be a living history and a time capsule of the past 25 years that will be reviewed, referenced and enjoyed for many years to come! We want YOU to be a part of this 25-Year Celebration YEARBOOK and consider running a $999 display advertisement in this special publication to salute the industry for 25 years of a job well done and to promote your club’s involvement in that success story. But please note, space is limited! We already have 50 full-page ads slotted in our first-ever commemorative Yearbook! For more information about the 25-Year Celebration Yearbook or to advertise, tap here!
#3 thing you need to know about EXPO: The $10,000 Bikini Contest has moved to the Rehab pool, so reserve your bungalow or cabana before they sell out! It's the most famous pool in Vegas, and it's known by just one word — Rehab. At EXPO 2017, we have the entire Rehab pool at the Hard Rock to ourselves for the $10K Bikini Contest, sponsored by Platinum 84 in Denver. BUNGALOWS AND CABANAS AVAILABLE TO RESERVE! If you want to have a comfortable spot out of the sun and heat for the Bikini Contest, bungalows (hold 12-15 guests) and cabanas (hold 6-8 guests) are now available for rental through ED Publications! Bungalows are $2,750 and cabanas are $1,750, but both also come with a FREE bottle of your choice and set-up! As of today, there are ONLY 5 bungalows and 10 cabanas available, so don't wait, reserve yours today by calling the ED offices at (727) 726-3592 and ask for Dave Manack, Lacy Empkey or Kristofer Kay! HERE'S HOW TO BRING AN ENTERTAINER FOR FREE! Clubs: If you register one of your entertainers to compete in the Bikini Contest, she gets her badge FOR FREE (limit one free badge per club). Entertainers are competing for their share in $5,000 cash, while the club who enters the entertainer in the contest is competing for $5,000 of ED promo (web and print advertising)! Call Caroline Ashe in the ED office to enter your club's entertainer and get that badge free by calling 727-726-3592! Tap here for more info on the Bungalow & Cabana rentals for the Bikini Contest at Rehab!
#2 thing you need to know about EXPO: EXPO 2017 features can't-miss seminars, including the "Dancers as Employees" legal panel, the "Government Relations" panel and much more! While post-EXPO surveys frequently suggest that the number-one reason people attend the convention is to see old friends and to network in a one-on-one environment — i.e., the camaraderie — the number-two reason for attending EXPO is often the educational seminars and panel sessions. At the 25th EXPO, attendees will not be disappointed by the slate of seminars that await them! The "theme" of this year's seminars and panel sessions revolves around "the future" — where the industry is headed in areas like dancer classification, social media marketing, government relations, millennials (both as customers and staff), DJ software and the "exit strategy" for owners who are considering selling their businesses. For a complete list of EXPO 2017 seminars and panel sessions, tap here!
#1 thing you need to know about EXPO: Hotel rooms for EXPO are the lowest rates in 20 years! Only $70 a night at the Hard Rock — BUT OUR BLOCK WILL SELL OUT so reserve your room today! We get it — coming to EXPO is an expense for our attendees. But with rates of only $70 a night at the Hard Rock in Vegas, the EXPO is even more affordable than ever before! But don't wait until the last minute to reserve your hotel room — our EXPO block is going to sell out (and no, we're not just saying that ;) ). Don't miss your chance for the lowest hotel rates in 20 years ... and why stay anywhere else than at the host hotel, with all of your fellow convention attendees?! (Please note: The $70 rate is not available on Saturday, August 26th; the rate for that night is $180 since it is a peak weekend night.) To book your room at the Hard Rock Vegas today, tap here or call the Hard Rock at (800) 473-7625 and request the special Gentlemen's Club EXPO rate!

EXPO 2017 AGENDA:

Click on images to enlarge

SUNDAY, August 27

	11 am - 5 pm	EXPO Hospitality Lounge *@ Goose Island Pub*
	1 pm - 6 pm	EXPO Registration Desk open
	Noon - 8 pm	Exhibitor Set-Up
	4 pm - 6 pm	ACE National Board Meeting
	9 pm - Midnight	Pre-show Parties

MONDAY, August 28

	9 am - 6 pm	Registration Desk open
	7 am - noon	Exhibitor Set-Up
	11:30 - 12:30	Panel: Smart phones— The future of five-inch marketing
	1 - 2 pm	Panel: *Developing your exit strategy—*NOW!
	1 - 2 pm	Breakout Seminar— *The Future of Your DJ Software*
	2 - 6 pm	Tradeshow Open
	9 pm - Midnight	Opening Night Party, early ED Awards @ Hard Rock's Vanity Nightclub

TUESDAY, August 29

	9 am - 6 pm	Registration Desk open
	10:30 - 11:30 am	Continental Breakfast
	11 am - Noon	Panel: Crisis Control— Remedies NOW for future events
	Noon - 1 pm	Keynote Address by Professional Speaker *Dan Lier* Club Owners are from Mars Staffers are from Venus
	1 - 5 pm	Tradeshow Open
	8 - 9 pm	The ED Awards Reception *@ The Joint at Hard Rock*
	9 - 11 pm	The ED Awards Show @ The Joint at Hard Rock
	11pm - 2 am	Awards Show After-Party

WEDNESDAY, August 30

	10 am - 2 pm	Registration Desk open
	10 - 11:30 am	Continental Breakfast
	11 am - 12:30 pm	Panel: Government Relationships you need for your club’s future
	1 pm - 2 pm	Legal Panel: The what, why & how of —*Converting Dancers to* *Employees*
	1 pm - 2 pm	Breakout Seminar— How to get the most out of your audio, video and stage lighting
	2 pm - 5 pm	Pool Party & Bikini Contest *@ Hard Rock's Breathe Pool*
	9 pm - Midnight	Closing Night Party & International Features Smackdown Showcase

A SUCCESSFUL FORMULA ...
As producers of industry conventions for more than 25 years, we know that the formula for a successful event means offering attendees a show that is informative, enlightening, educational—and fun! That's why we hold our panel sessions and seminars in the morning and early afternoon, and then do the Tradeshow late afternoon and early evening with plenty of music and cocktails. Our Tradeshows are parties unto themselves, and we have found that a relaxed setting appeals to the vendors manning the booths and the buyers walking the aisles.

EARLY REGISTRATION DISCOUNTS:
Register before May 31 to receive substantial discounts on Attendee Badges and Awards Show tickets. Go to the Special Discounts page for more details.

AWARDS SHOW TICKET DISCOUNT:
While online or on the phone, be sure to order your awards show tickets for the 2018 EXOTIC DANCER Awards Show on Tuesday night during EXPO 2018; awards show tickets are regularly $89 each but can be bought at the discounted rate of $69 per ticket through May 31.

REDUCED HOTEL ROOM RATES:
We encourage you to book your room today at the Hard Rock Hotel & Casino since we sell out of our block of discounted rooms every year. Book your room by calling (800) 473-7625 and requesting the "Gentlemen's Club EXPO 2018" special rate. The room rate is $69 a night Sunday through Wednesday (and is $180 for Saturday since it is a weekend night). Ask about special rates in the HRH All-Suite Tower. Click here!

STAFF TRAINING SEMINARS:
Get your pen and notepad ready—these workshops will be packed with hands-on, critical information for club owners, general managers, and other key club staff. Our impressive lineup of workshop speakers will be providing expert advice on specific areas of club operations, advice that will help you—and your staff—operate your club more profitably, efficiently and safely.

Here's what our attendees had to say about EXPO 2017!

"Don (Waitt) and Dave (Manack), just a quick note to applaud you gentlemen on an exceptional production! Congratulations on 25 brilliant years of your careers. From the outside looking in it certainly appeared seamless. I hope it went as well for you old pros from the inside as it appeared to your consumers. Thank you and all of your staff for your endless diligent work that really has made all of us feel more professional about ourselves, you have been the glue for this industry and more. The Recycled Percussion band was fantastic!! It felt like real Vegas Showroom entertainment. Give yourselves a pat on the back and kiss your staff. The 25th Anniversary magazine was a real treat and I know it was thousands of hours collectively and mucho dineros to give us a bonus. A special touch above and beyond, you all deserve the utmost respect." - Michael J. Peter, ED Hall of Famer, Solid Gold owner

"You made the 25th Anniversary of the expo one to remember. It really is fantastic to reconnect with all of the ED staff in person, and even more this year. The panels were all great, informative, lively, and seriously attended. I had more traffic and serious contact as an exhibitor this year than probably the last three Expos combined. Excellently organized, easily navigated venue at the Hard Rock." - Winston Hines, Realtor, HWH Properties

"It really is fantastic to reconnect with all of the ED staff in person, and even more this year. The panels were all great, informative, lively, and seriously attended. I had more traffic and serious contact as an exhibitor this year than probably the last three Expos combined. Excellently organized, easily navigated venue at the Hard Rock. You could see the efforts, of everybody, to make this year a success. Can't wait until next year!" - Brian Hopkins, On the Border, Franklin, WI
"I just wanted to say a quick thank you (to the whole ED Family) for a great show and providing such a great format that allows us to interact, have fun and market our business to this industry!! Awesome job and the whole staff is so cool and easy to work with!" - Warren Cato, CEO, Club Control Systems

"I’d like to personally thank everyone for an incredible 25th Anniversary ED EXPO week. Thank you to all our sponsors and supporters who made the PANDA Awards possible again this year. Thank you to all the Features and Showgirls and Entertainers who make our jobs possible each and every night. None of us in this industry would be here without all of you. I know there are so many I haven’t listed here but please know I do appreciate you all. Thank you and here’s to 25 more years ED Publications!" - Dane Hansen, Centerfold Cabaret, Las Vegas, President of PANDA

"This EXPO was truly a VIP learning experience! Thank you for the timely seminars and the networking opportunities with our friends from National ACE and club owners from throughout the USA. Once again, our club and ACE chapter will benefit from the knowledge shared by the masters of our industry!" - Jill Chambers, Executive Director, ACE of Georgia

ATTENDEE FEEDBACK ON EXPO 2016

“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me.”
— Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY

“We look forward to the EXPO every year to see our friends, to continue building strong relationships and to meet new club owners. The EXPO is like no other! Lots of entertainment, an incredible amount of sharing great knowledge and tools for club owners, encouraging and celebrating accomplishments with Awards Show night. For club owners, this show is a must!”
— Marsha Long, Alpha Patterned Carpets, GA

“I enjoyed the show. It was my first time. I believe my presentation was well received. I already have more than 50 contacts that I followed up with as a result of receiving their business card at the show. It has been fruitful.”
— Trevor Estelle, TIPS, VA

“The EXPO was great for us. A week out and we’ve more than doubled our previous best client sign up. Looking forward to the home cooking of Vegas next year.”
— Duffy Franclemont, J Dog Media, FL

“The return on the EXPO has exceeded my expectations. While several of the larger clubs already use our program, many of the smaller ones do not. Also, I thought the quality of the attendees was great. I go to a lot of conferences that brag about the huge number of attendees. Unfortunately, the quality of these attendees are not nearly as fruitful as your attendees. We walked out of there with our first ever marketing programs signed at a show and came home with more than 70 leads that were interested in our services. We can’t thank you enough. We will definitely see you next year!”
— Scott Jelinski, Moving Targets, PA

“Thoroughly enjoyed my first EXPO experience. I came back refreshed, with new ideas, new contacts and an enthusiasm to get back to work.”
— Jay Hatch, Paradise Found, Syracuse, NY

“I always enjoy the EXPO. I get to see people I know, and I always meet new people.”
— Myles Shaffer, AINews.com

“The learning opportunities at EXPO are fabulous if you go in with that as your goal.”
— Kira Mundhenk, Double Visions, Horsham, PA

“A great experience with good times all around. Can’t wait to attend again!”
— Jessie Hagan, The Lucky Lady, Evansville, IN

Here's what else our attendees have to say about EXPO!

“As a business not normally associated with the adult nightclub industry, we found EXPO to be a terrific venue. There were a number of strong clubs and booking agencies we felt we could do future business. We’re excited to be working with the adult nightclub professionals and look forward to what their future holds.” — Vanessa Meyer, Chatstar

“We loved the EXPO! We were attendees who became exhibitors and that made a great decision. For us, we do better business through networking than actual booth traffic, but overall it was a great show for our company by helping us make new connections in the adult nightclub industry.” — Stephanie Veil of Duncan Investments

“We opened new accounts but also got to spend time with those club owners we already do business with, always important to us at G&G. Pay-per-view sporting events shown in adult nightclubs have proven to work, and we’re excited to get even more clubs involved the more we exhibited at EXPO and met those club owners who can make a difference to our business.” — Nick Gagliardi, G&G Closed Circuit Events

"Overall, I was impressed with EXPO. Compared to other shows we exhibit at, EXPO proved to be very successful, and we had a good response with our new money sorter. It’s a high-ticket item but one that will greatly improve any club owner’s cashflow. I was most impressed with how the nightly events were set up and that everyone stuck with each other during the entire show; that shows a real camaraderie that you don’t typically associate with conventions. It’s just another example of how unique this industry is, and we’re glad to be part of it." — Dan Nelson of Klopp International

“We opened several accounts while at the show and hoped to open even more with the contacts we made. We’re an inventory software company that has a lot to offer club owners to control costs and more effectively manage their bar costs. We’re excited to be working with adult nightclub owners and look forward to what the future holds.” — Julian Miller of Partender

“The best thing about EXPO is an exhibitor doesn’t need to feel like there should be 60,000 attendees to make the show successful. For us, for what we saw at EXPO, it’s more of a quantity over quality. This was an excellent show that allowed us to speak directly to club owners, both large chains, and independents, about our new POS program that can dramatically increase their sales performance.” — Matt Wambach of 2 Touch POS